I happened to talk to Craig and he was like, ‘Hey man, come to my house to the studio and I want to play some records. J White: I was at the Atlantic offices when we were celebrating “Bodak Yellow” in October. Machuca: Craig and J White happened to be in New York at the same time. I just wasn’t really getting anything that I thought was a real missile and a real bullseye.Ĭardi B & Kehlani Get Wrapped Up in New 'Ring' Video: Watch So when I mentioned that she said, “Let’s go get it.” I was canvassing producers in that space Reggaeton and Latin producers and put it out there we were looking for a Latin-inspired track. She was listening to beats and track and song ideas. She had definitive opinions and said no to tons of stuff that wasn’t right for her.
Cardi was incredible in this process of being so open to trying things and experiment. She had the roots where it made sense for me to pitch Cardi on a Spanish-Latin record on this album. Kallman: Cardi has a Dominican father and a Trinidadian mother and was born in the Bronx and raised in New York City. Who wouldn’t, with that type of record? Being in that “Bodak” tornado and having that pressure. I definitely felt that pressure (to match “Bodak Yellow”). From 2016 to “Bodak Yellow,” it was just me. J White Did It, producer: Up until “Bodak Yellow” I was the only one doing her tracks. That was the definitely the goal and ambition, to not be pigeonholed into making records strictly in the vein of “Bodak Yellow.”Įdgar Machuca, director of A&R, Atlantic Records & Artist Publishing Group: J White Did It produced “Bodak Yellow,” which up until that point was her biggest song and the song that broke her into the mainstream. Sure we’ll have big hits, but we also wanted to get to her core and start to broaden and expand her horizons, showing she’s versatile and can do different things sonically. We wanted to try and make one of those true classics from start to finish and hold the bar up to where every song counts and every song matters. We’ve all grown up on those desert island discs, those albums that stand the test of time and we’ve had really ambitious conversations about Invasion of Privacy. People will enjoy it regardless whether they understand it or not.Ĭraig Kallman, chairman/CEO Atlantic Records: I couldn’t understate the importance of not just having an album that had follow-up hits but an album that people really loved as an entire body of work from start to finish. It just goes to show you if a song is great and it makes people dance and makes people happy, it doesn’t matter what language the music is in. People say they don’t understand the Spanish parts of the song but they still love it. It makes me happy that people are open to learn different languages. 1 in a country where the origin language is English….
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